Real Case Studies of Google Ads and Merchant Center Reinstatements
Every case study below is a real engagement, anonymized to protect the client's identity but accurate to what happened, what we did, and what the outcome was. We do not publish invented cases or marketing-speak success stories. If we have not done the work, you will not read about it here.
Cases are published only with the client's written permission. Industry, region, and policy are real. Business names and identifying details are not.
Find a Case Similar to Yours
Three reasons to read the case studies on this page before sending us your case:
The cases describe what the actual work involves. Reading the diagnosis, the corrective steps, and the appeal process gives you a realistic picture of what a real engagement looks like.
The cases show honest timelines. Reinstatement does not happen overnight on the egregious-tier policies. The case studies report actual timelines so you can plan against realistic expectations.
The cases include what did not work. Every case study describes the missteps the client made before reaching us (rejected first appeals, wrong assumptions, premature new accounts). Recognizing your own pattern in those mistakes is the fastest path to avoiding more of them.
Published Case Study
One published engagement so far. More on the way as clients give written permission to share.
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What You Will Not Find Here
Three categories of cases we deliberately do not publish:
Cases without client permission.
Every published case study has explicit written permission from the client. Cases where the client preferred to keep the engagement private do not appear here, regardless of how compelling the outcome was.
Cases that could be reverse-engineered to identify the client.
Even with permission, some cases involve distinctive enough business situations (rare verticals, unusual regional patterns, one-of-a-kind business models) that anonymization is not sufficient. We decline to publish those cases.
Invented or composite case studies.
Some agencies build "representative" cases by combining details from several real engagements or by inventing scenarios from scratch. We do not. Every case on this page is a single real engagement with real outcomes.
If you do not see a case study matching your specific situation, that does not mean we have not handled it. It means either we have not handled it yet, the client preferred privacy, or the case was too distinctive to anonymize. Send us your situation and we will tell you within 48 hours whether the case fits a pattern we have worked successfully.
How These Case Studies Get Written
For transparency, here is how a case becomes a published case study:
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1
A real engagement closes successfully. Reinstatement happens, certification approves, the disapproval lifts, or whatever outcome the client and we agreed on completes.
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The client signs off on the outcome. The case is documented internally with timelines, diagnostic findings, corrective actions, and reviewer interactions.
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3
We ask the client for written permission to publish an anonymized case study. About one in four clients agrees. Some say no because they prefer privacy. Some agree but want to review the draft first. We respect every preference.
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We draft the case study using the actual engagement data. No invented timelines, no inflated outcomes, no embellished diagnostic steps. If a detail is uncertain, the case study acknowledges the uncertainty.
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The client reviews the draft. If they request changes (typically to improve anonymization or to clarify something we got slightly wrong), we make the changes. Once approved, the case study is published.
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The legal compliance checklist runs before publication. Anonymization is verified. Quoted material is confirmed in the client's own words. Outcome claims are accurate. The case study only goes live when every item passes.
Not Sure Which Policy Hit Your Account?
Reading other people's case studies is useful, but the fastest path to a real answer about your specific situation is a diagnosis. Send us the suspension notice and we will tell you within 48 hours which policy applies, whether the case has a realistic path forward, and what the work would involve.
- Try the Free Preliminary Assessment (the self-service questionnaire that gives you an instant preliminary read)
- Read the Google Ads policy service pages (ten pages covering every policy issue we handle)
- Contact us directly at resolve@circumventingsystemspolicy.com
Want to Be the Next Case Study?
Send us your suspension notice or disapproval message. Free diagnosis within one business day. If we resolve the case successfully and you give us written permission, your case becomes a published case study that helps other advertisers in similar situations.